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B2B experts since 1998

Groupe Rhinos designs and deploys loyalty and engagement programmes that connect your customers, distribution networks and sales forces. Expertise serving major B2B accounts since 1998.

Our mission

Optimise your commercial performance.

For us, a B2B relationship only creates value when it delivers results. We start with your business objective and deploy a programme built around your ambitions.

Our 3 pillars

  • Build customer loyalty

    We strengthen brand preference and repeat purchases among your direct and indirect customers through measurable loyalty programmes.

  • Activate your networks

    We create programmes that mobilise distributors, points of sale and sales teams around your commercial objectives.

  • Accelerate performance

    We put customer and network engagement to work for commercial performance, with programme management tools and a clear focus on ROI.

A programme designed for your sector

Groupe Rhinos works with decision-makers in key sectors who want to engage their customers and activate their sales networks:

  • Building sector programme: a trade professional points a cordless drill at the camera, beside a rhino-headed figure

    Building distributors, merchants and manufacturers

    Customer loyalty programmes, sales promotions, sales-force incentives, point-of-sale activation…

  • Automotive and mobility sector programme: a professional and a rhino-headed figure at a Groupe Rhinos steering wheel

    Automotive and mobility

    Sales stimulation, sales-force challenges, performance management…

  • Banking and insurance sector programme: a professional holds a red Groupe Rhinos rhino piggy bank

    Banks, insurers and mutual organisations

    Sales stimulation, sales-force challenges, referral programmes…

  • Real estate sector programme: a property professional holds out keys with a red Groupe Rhinos rhino keyring

    Real estate networks

    Sales stimulation, referral programmes for integrated or franchised networks, independent agents…

  • Any other sector: a professional holds out a light bulb with a rhino-shaped filament, next to a rhino-headed figure

    … and any sector with a distribution network, professional customers or a sales force!

Our programmes

We create programmes that engage your direct and indirect customers, and your sales networks.

Points-based loyalty programmes, rewards and relationship activations designed to recognise and retain your professional customers.

Customers programme: a Groupe Rhinos points-based loyalty card handed from one person to a business customer

Point-of-sale activation — displays, gamification, incentives — to stimulate traffic and bring your stores into your loyalty programme.

Points of sale programme: two customers at a Groupe Rhinos prize wheel beside stacked gift boxes

Rewards and simplified deployment that turn distributors into loyalty relays and help grow your sales volumes.

Distributors programme: at a trade counter, a tradesman receives a red Groupe Rhinos tape measure as a reward

Gamified challenges and incentives activated around your commercial action plan to motivate sales teams around clear objectives.

Sales teams programme: a handshake between two sales professionals surrounded by red Groupe Rhinos gift boxes
Customers programme: a Groupe Rhinos points-based loyalty card handed from one person to a business customer

Groupe Rhinos rewards catalogue: integrated gift shop (12 product ranges), personalised and branded goodies and promotional items, travel, VIP concierge, digital gift cards, professional services and equipment, charitable giving.

reward

A rewards offer built to drive performance

Rewards are at the heart of every relationship programme. Groupe Rhinos manages every step, from selection to delivery, with a catalogue designed to speak to every recipient:

Gifts

Our integrated shop, 12 product ranges, every budget: the right gift for everyone, every time.

Goodies & promotional items

Make your brand shine and delight your recipients.

Travel

Dream destinations, with the biggest names in travel.

VIP concierge

Tailor-made rewards, on demand, for your best customers and your best salespeople.

Digital gift cards

Gift vouchers available instantly from hundreds of brands.

Professional services and equipment

Help your recipients grow their business, with services and equipment that make their day-to-day easier.

Charitable giving

Turn the reward into real impact. Motivation takes on its full meaning.

Programme types

Tailor-made or turnkey: the programme that fits you

  • Tailor-made programmes

    With a team of 40 developers, we design a programme that is 100% aligned with your objectives, operational constraints and systems. You retain control over every rule of the game.

  • Turnkey programmes

    28 years of expertise condensed into ready-to-use SaaS building blocks: rapid deployment, controlled budget and autonomy. You launch quickly, without reinventing the wheel.

We do not sell you an approach; we choose the right one with you — based on your timeline, budget and level of maturity.

Our
expertise

A successful relationship programme calls on many disciplines. At Groupe Rhinos, every one of them sits in-house — serving your teams and your recipients alike.

For you, decision-makers

For your recipients

Data & engineering

Key figures

Rhinos at a glance

Since
28 years of B2B relationship marketing expertise
100
enterprise clients supported
150
active programmes
130
team members

Behind every programme, a team

Transcript

Silent film, about 40 seconds long.

Aerial view of the old port of La Rochelle: the towers at the harbour entrance, the moored sailing boats, the quays and the town.

The Groupe Rhinos offices: a large open-plan space under a wooden mezzanine; a room with a red wall where two wall screens show dashboards; a glass-walled floor and a wall of portraits; a colleague in a white jumper, focused on his screens; a meeting corner with red chairs; a colleague in a red suit walking into an office where two colleagues are working; colleagues talking in red armchairs on the mezzanine; the open-plan space and its wooden walls covered in posters; a colleague working on her two screens.

The logistics warehouse: from the air, an articulated lorry at the loading dock; inside, packing stations and boxes on pallets, an aisle of shelves full of products, a forklift at the foot of a mezzanine.

The auditorium with red seats, during a presentation projected on a large screen.

The company restaurant, first with its tables laid, then at lunchtime.

The covered terrace, with its wooden sofas and armchairs.

Back in the offices: people at work at their screens, including a colleague working on a drawing of a rhinoceros, a colleague wearing headphones, a colleague typing and two colleagues sitting face to face; then a wide view of the open-plan space.

The film ends on the Groupe Rhinos logo, on a white background.

CSR, labels & certifications

A CSR approach rooted in our DNA

Performance cannot be conceived without responsibility. Our commitments are audited and certified by independent third parties:

Read our latest CSR Report (pdf) opens in a new tab and our Carbon Footprint assessment opens in a new tab
Accessible version of the report

In accordance with French law no. 2018-771 of on the freedom to choose one’s professional future, our entity RHINOS SOLUTIONS, a subsidiary of Groupe Rhinos with more than 50 employees, has obtained a score of 98/100 for the year . A data correction having been identified after the initial publication, this index was updated on to guarantee the accuracy of the information published. Breakdown of the scores obtained per indicator:

  • Pay gap between women and men 38/40 points
  • Gap in the rate of individual pay rises between women and men 20/20 points
  • Gap in promotion rates (where applicable) 15/15 points
  • Percentage of female employees who received a pay rise in the year following their return from maternity leave 15/15 points
  • Number of employees of the under-represented sex among the 10 highest-paid employees 10/10 points

The FAQ

  • B2B relationship marketing covers the schemes that build and sustain engagement between a company and its business customers, its partners and its sales networks. At Groupe Rhinos it takes the form of loyalty, sales-activation and incentive programmes, run on bespoke or SaaS platforms depending on the need, with a single aim: turning the relationship into measurable results.

  • A turnkey programme builds on Groupe Rhinos’ proven SaaS components: fast rollout, controlled budget, autonomy. A bespoke programme draws on our team of 40 developers to fit your objectives and your operational constraints 100%. We guide you according to your maturity, your timetable and your budget.

  • A turnkey programme can be live within a few weeks; a bespoke scheme depends on its scope. With 150 programmes currently in production, Groupe Rhinos sets a realistic timetable from the very first conversation.

  • Since 1998, Groupe Rhinos has worked with both large B2B accounts and small and medium-sized businesses — more than a hundred companies today — mainly in construction (distributors, merchants, manufacturers), automotive and mobility, banking and insurance, and estate agency networks.

  • Groupe Rhinos designs a distinct scheme for every link in the chain — customers, distributors, points of sale and sales forces — with mechanics and rewards suited to each and managed throughout.

  • Every programme includes management indicators defined against your own performance-tracking objectives (engagement, revenue generated, user activity and so on), measured on the platform. That focus on results is at the heart of how we work.

  • Groupe Rhinos’ approach is recognised by the CyberVadis Gold medal, which acknowledges the strength of our practices in cybersecurity and in protecting sensitive information.

  • Get in touch through our contact form: our team will call you back to discuss your challenges and your objectives, and will propose a programme to match.

Any other questions?

Let’s talk about your project

A customer-loyalty, network-activation or sales-force motivation challenge? Describe it in a few lines: our team will get back to you to discuss it — with no obligation.

Contact

Example: 05 46 34 51 24

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